A boutique public relations and branding company specializing in all things delicious…

Whether it’s unearthing unique story angles, shining the spotlight on a hidden gem, or nurturing brand growth in this wild, wild world, Forager PR discovers what makes each client special and cultivates the attention they deserve.

Based in Santa Monica, California, Forager PR works with restaurants, bars, bakeries, culinary personalities & events, cookbooks, wine, spirits, non-alcoholic beverages and consumer packaged goods.

Elise Freimuth has nearly 20 years of experience in leading press and marketing strategies in the hospitality and entertainment industries. Her career has encompassed top positions in-house and at agencies, resulting in a keen understanding of what resonates with consumers and media, as well as what’s actionable for her clients.

Prior to founding Forager PR, Elise was a SVP at The Door, leading campaigns for LA-based restaurants, bars and culinary events, as well as national brands in the wine, spirits and consumer product goods space. For 6 years, she served as the VP of Communications for Santa Monica’s acclaimed Rustic Canyon Family of Restaurants, overseeing PR, Marketing and Social Media for 10 dining concepts. This included developing a brand identity for the group and 3 new restaurants, plus rebranding 2 concepts. Previously, Elise was an Executive Director at Wagstaff Worldwide, where she first began working with the Rustic Canyon Family, alongside other restaurant groups, hotels, cookbooks, events, and nationally-recognized culinary personalities. While at PMK*BNC, Elise launched a lifestyle division, so she could start leading PR campaigns for chefs and restaurants (her passion), while simultaneously working in the events division on the Emmys, American Music Awards and more.

After nearly a decade in entertainment, including as the Director of Publicity & Communications for the non-profit Film Independent, Elise shifted away from red carpets and popcorn dinners to an industry that’s all about creating memorable experiences over great food and drinks.

In her spare time, Elise loves hiking in the Santa Monica Mountains and finding wild edible plants like fennel, sage, nasturtium, chervil, miner’s lettuce and more. She also volunteers with the Sierra Club’s trail maintenance crew.

Elise picking chervil and miner's lettuce on a hiking trail

About Elise Freimuth

Current Clients

People dining at Rustic Canyon

Previous Clients

Rustic Canyon Family of Restaurants - Rustic Canyon, Huckleberry,
Milo & Olive, Sweet Rose Creamery, Cassia, Esters Wine Shop & Bar,
Tallula’s, Birdie G’s, Milo SRO, The Dutchess

Last Word Hospitality - Found Oyster, Queen’s Raw Bar & Grill,
Barra Santos, Rasarumah, Hermon’s

Call Mom Hospitality - La Dolce Vita, Genghis Cohen,
The Spare Room, The Mountaineering Club

Chef Jordan Kahn’s 2 Michelin-Starred Vespertine
& Michelin-Starred Meteora

Ètra & Café Telegrama

Lucia

Chez Jay

Joachim Splichal’s Patina Restaurant Group

Brooke Williamson’s Company For Dinner Restaurant Group

Josiah Citrin’s Melisse & Charcoal

Susan Feniger’s Mud Hen Tavern

Brent Bolthouse’s The Bungalow

Lucky Strike Lanes

Mr. C Beverly Hills

Restaurants & Hotels

Vintage Red Car Parked Outside Chez Jay at Sunset

Culinary Personalities, Cookbooks & Events

Gail Simmons’ Bringing It Home

Jeremy Fox’s On Vegetables

Zoe Nathan’s Huckleberry

Adam Perry Lang’s Serious Barbecue

Duff Goldman

Valerie Gordon

Gelato Festival

Dine LA

Cover of Gail Simmons' Bringing It Home Cookbook
Cover of Huckleberry Cookbook

Giadzy By Giada DeLaurentiis

Snibbs

Valerie Confections

Francis Ford Coppola Winery

Frey Ranch Distillery

Nixie

Anchor Distilling Company

123 Spirits

Bruno Mars’ Selvarey Rum

Consumer Product Goods & Beverages

Glass of Bourbon with Ice next to a Bottle of Frey Ranch Straight Bourbon

Services

Public Relations

Securing press across a variety of beats/formats, including affiliate
for e-commerce

Branding & Creative

Brand building & positioning, creative direction and advising on best practices/specialists

Partnerships & Events

Strategic ideation, outreach, partnership negotiation, pitching and on-site staffing

Concept Assessment

Auditing branding, offerings, digital presence & competitors and providing a roadmap

Get in Touch!

Illustration of Wild Fennel